✦ Pre-Launch

AI-Powered Posture & Movement Analysis

OrthoGuide AI is a digital-native startup building phone-based posture and movement analysis. Record a short video or snap a photo, then receive personalized guidance, progress tracking, and matched orthopedic product recommendations.

🚀 Free during early access  ·  🔒 No spam, unsubscribe anytime

Three simple steps to better posture

No expensive equipment or clinic visits. Just your phone camera and a few seconds of your time.

1

Record

Take a short video (5–10 seconds) or a photo of your posture from the front and side. No special setup needed.

2

Analyze

Our computer vision model assesses your body's alignment, detects asymmetries, and identifies movement pattern deviations from visual posture data.

3

Improve

Get a personalized report with targeted exercises and matched orthopedic products tailored to YOUR body.

Better data. Better recommendations.

Unlike generic quizzes, we analyze your actual body — not your answers to a questionnaire.

🧠

AI-Powered Computer Vision

Pose estimation and body-alignment analysis designed for accessible at-home posture screening.

👤

Personalized to Your Body

Every recommendation is based on your unique alignment, movement patterns, and specific imbalances.

📈

Track Your Progress

Re-assess anytime to see how your posture improves over days, weeks, and months.

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Product Matching

Not sure which orthopedic product to buy? We match you with what actually helps your condition.

A digital-native orthopedic guidance platform

OrthoGuide AI is software-first: users access the product online, complete a camera-based assessment, and receive personalized recommendations without a physical appointment.

Posture & Movement Scan

Users upload or record short posture views and movement clips from a phone or laptop camera.

Personalized AI Report

The platform turns visual signals into an easy-to-read report covering alignment, symmetry, posture patterns, and suggested next steps.

Guidance & Product Matching

Recommendations combine targeted exercises, progress tracking, and orthopedic product suggestions matched to the user's assessment.

A software-led health commerce business

We are building OrthoGuide AI as a globally available public web product with a digital assessment experience and online monetization.

Early Access

Current stage: pre-launch waitlist and free early access for first users while the product is validated.

Revenue Model

Planned model: paid advanced reports, recurring progress tracking, and marketplace or affiliate revenue from matched orthopedic products.

Global Availability

Distribution: public website, digital onboarding, and remote software delivery designed to support users beyond one local market.

A digital-native orthopedic guidance platform

OrthoGuide AI is software-first: users access the product online, complete a camera-based assessment, and receive personalized recommendations — all without a physical appointment. The platform is designed for global accessibility from day one.

Posture & Movement Scan

Users upload or record short posture views and movement clips from any phone or laptop camera. The system guides the capture process for consistent, usable frames.

Personalized AI Report

The computer vision pipeline extracts key skeletal landmarks, measures angles and symmetry, and produces an easy-to-read report with actionable insights.

Guidance & Product Matching

Recommendations combine targeted corrective exercises, progress tracking, and evidence-based orthopedic product suggestions matched to the user's assessment.

Technology Architecture

Computer Vision Pipeline

Pose estimation using deep learning models (MediaPipe / custom CNN) to extract 33 body landmarks from camera input. Symmetry scoring, angle measurement, and deviation analysis in real time.

AI Report Engine

Landmark data is processed through a multi-stage inference pipeline that classifies posture types, detects asymmetries, and generates personalized recommendations.

Cloud-Native Backend

Serverless architecture on Google Cloud. Secure video upload, asynchronous processing, and HIPAA-compliant data handling with encryption at rest and in transit.

Product Matching Engine

Rule-based and ML-driven matching system that maps detected conditions to a curated catalog of orthopedic products with affiliate/marketplace integration.

Development Roadmap

Q2–Q3 2026

MVP Launch & Validation

Public beta with core posture scan + AI report. Waitlist onboarding, user feedback collection, and model accuracy improvement. Current stage.

Q4 2026

Product Matching Go-Live

Launch of orthopedic product recommendation engine with affiliate marketplace. Paid advanced reports ($9.99/mo) and progress tracking.

Q1 2027

Enterprise & Partnerships

Wellness program integrations for corporate clients. B2B API for chiropractors, physical therapists, and telehealth platforms.

Q2–Q3 2027

International Expansion

Multi-language support, regional product catalog adaptation, and partnerships with global orthopedic distributors.

A software-led health commerce business

OrthoGuide AI is a globally available, 100% digital platform. Revenue is generated through premium subscriptions and product marketplace commissions — no physical inventory, no clinic overhead.

$38B

Global Digital Musculoskeletal Health Market (2026 est.)

65%

of adults with back pain prefer digital-first solutions

100%

Digital-native · No brick-and-mortar

Free Tier (Freemium)

Basic posture assessment + summary report. Drives user acquisition and builds trust.

Launch

Premium Reports

Detailed AI analysis, recurring progress tracking, personalized exercise plans, and ongoing monitoring.

$9.99/mo · Q4 2026

Product Marketplace

Affiliate commissions & marketplace fees on matched orthopedic products (braces, supports, ergonomic equipment). Est. 15–25% margin.

Q4 2026

Enterprise / B2B

White-label wellness programs for corporate clients, API licensing for telehealth platforms and physical therapy clinics.

Q1 2027

Go-to-Market Strategy

Direct-to-Consumer

SEO + content marketing (posture guides, back pain resources), social media (TikTok, Instagram Reels for virality), and targeted digital ads.

Partnerships

Affiliate relationships with orthopedic product manufacturers, chiropractor referral networks, and corporate wellness program providers.

Competitive Advantage

Unlike questionnaire-based apps, OrthoGuide AI uses actual visual analysis. No hardware needed — just a phone camera. Lower cost than in-person assessment.

Revenue Visibility

Subscription revenue (recurring) + transaction revenue (affiliate/marketplace). Low CAC through viral organic channels. Unit economics target 3x LTV/CAC.

The team behind OrthoGuide AI

OrthoGuide AI is operated by ADVANCEDMEDICALPRODUCTS LLC, a Houston-based company building digital tools for posture analysis, orthopedic product discovery, and consumer musculoskeletal wellness. The founding team brings together expertise in AI engineering, digital product development, healthcare commerce, and startup operations.

SK

Sergey Kozeev

CEO & Co-Founder

Over a decade of diverse experience in marketing, sales, and pharmaceutical research. Leads Advanced Medical Products Ltd., driving innovation and growth in the field of orthopedic products. Mission-driven to empower healthcare providers with solutions that enhance patient outcomes, while fostering strategic partnerships and collaboration across the healthcare industry.

PC

Paul Cage

CTO & Co-Founder

Technology and engineering lead responsible for OrthoGuide AI's AI architecture, computer vision pipeline, and cloud-native platform. Expertise in building scalable AI systems, full-stack development, and deploying production-grade machine learning models.

🌐 Globally Available · 100% Digital · HIPAA-Ready

OrthoGuide AI is a product of ADVANCEDMEDICALPRODUCTS LLC (Houston, Texas, USA). We are building for a global audience from day one — with a remote team, cloud-native infrastructure, and a digital-only business model. No physical locations. No clinic partnerships required. Just software, AI, and a phone camera.

Get early access

We are launching soon. Join the waitlist and be among the first to try the OrthoGuide AI digital assessment experience — free during early access.

🚀 Free during early access  ·  🔒 1-click unsubscribe